You open Instagram and start scrolling through, stopping and interacting with the posts of the people you follow. Or you immediately click stories on the top and watch through those for what seems like hours of your life you just lost.

Which one are you?

Stop reading now and comment to answer! Over the years, a lot of people watch more stories than they do Instagram feed posts! Here are 4 reasons why you should use instagram stories - every single day!

Whether you are a thriving business, one just starting out, or even just with your personal account - using instagram stories can be really beneficial to your social media!

Keep reading to see 4 reasons why you should use instagram stories every day!

First of all, what even is an Instagram story?

Instagram stories became a thing starting in 2016. Following in the footsteps of Snapchat, it allowed people to share parts of their day in little snippets of photos or videos. These stories disappear after 24 hours. Your Instagram story is a different thing than your ‘feed,’ which is the tiled gallery on your profile. Now you can add stickers, elements, effects, and more. So they’re super fun!

So here’s why you should use them every day!

One - Instagram stories can help you actually connect with your audience.

People want to know and trust YOU. So not only do they love following you for your content, but they want to follow you based on who you are as a human too. Stories are a great spot to share personal things. Share about your family, your morning routine, or your day to day activities. The beauty is that it doesn’t have to be perfect, the photos don’t have to be great, and you don’t even have to look presentable. People like seeing the real life behind the account!

Two - You can use Instagram stories to bring people back to your feed and latest post

A lot of feed posts aren’t shown to all of your followers - always annoying! But if you use stories to share your latest post, you can direct your audience back your feed and hopefully get more engagement

Three - Instagram stories are really easy to use to boost engagement!

You can use so many of the fun features offered by Instagram in your stories! Stickers, quizzes, polls, and more! People are more likely to engage when one of these features is used. So don’t skip this part!

Four - Using Instagram stories helps your followers see your content regularly

Like the start of this post says, some people are feed scrollers and some only watch stories. But usually, people who scroll their feed only stay there for a couple minutes before moving onto stories. Which means Instagram stories are the most powerful, simple tool you have!

Since they still do expire after 24 hours, don’t forget to save these stories to highlights if they are ones you want to be able to share with your audience regularly. Do you want to see a post on highlights too?

What questions do you have about using Instagram stories?