How to Outsource Your Blog Posts as a Busy Business Owner
One of the reasons people hire virtual assistants is for content! Which often means for social media, but don’t sleep on the blog posts! They are beneficial in so many ways!
Having blog posts on your website improves SEO, brings traffic to your website, builds trust and relationships, and can convert your website traffic into clients!
The problem is, blog posts often take TIME — which is something we’re all searching for all the time. I have an easy way to make blog writing really simple for you and your business!
All the Hats
As a business owner, you're already wearing so many hats, and writing blog posts can often feel like a daunting task! Outsourcing this task can be a great way to free up your time while driving more traffic to your website – plus, it’s super simple! Before you hand over the reins to someone else, here are a few key considerations when picking the perfect writer to create your blog posts:
The writer's personality: You’ll want to find someone who aligns with your business values and understands your goals.
Their knowledge on the topic: The writer should have a strong understanding of the subject matter or be able to quickly get up to speed.
Their voice: It’s important that the writer can match your brand’s tone. Whether you need a formal, professional voice, or a laid-back, conversational style. Finding someone who can adapt is crucial.
One of the top things to look for is a writer who can switch between different voices—whether it’s a lawyer’s, a content creator’s, or a vet’s tone. We have worked with a variety of clients across different industries and have mastered the ability to shift between voices. You can depend on us to create the tone that matches your business’ needs!
The brain dump
If you’re like most business owners, you have quite a few amazing ideas floating around in your brain! They’re not doing you any good in there, so it’s important to get them somewhere else! There are so many ways to do this including jotting down quick notes, voice memos, or recording a video of yourself talking so you don’t lose the original idea.
I’m notorious for recording a voice memo while I’m driving, because that always seems to be the time the best ideas come to me!
How to send blog content
Here’s how some of our past clients have brain dumped their ideas for us to turn into a blog post:
Loom videos: Loom is a site where clients can send us free (under 5 minutes, longer will be a charge) short videos explaining their thoughts. This method is great for giving us a clear understanding of your vision.
Bullet-point emails: Some clients prefer to send us bullet points outlining what they want in the post. This is a good option if you're working with someone who is knowledgeable about your industry.
Turning social media content into blog posts: Many clients like to repurpose their YouTube videos or Instagram posts into blogs. We watch or read through the content and transform it into a blog that fits your brand.
Voice notes or Marco Polo: If you have ideas while on the go, recording a quick voice note can be a convenient way to share your thoughts.
As a busy business owner, it’s important to get your ideas out of your head and into a shareable format. Once you brain dump your thoughts, our job is to take them and create a successful blog post that aligns with your vision.
The next level
When you work with us, we go beyond just writing. If you have brand photos or social media links you’d like to include, we’ll incorporate them into your post. If not, we can provide stock images that fit your content.
Additionally, if you want to promote your blog through social media, we have additional packages which can include creating Pinterest graphics or other social posts to drive traffic back to your site.
Ready to start outsourcing your blog posts? Reach out today, and let’s work together!
